Cultivating an engaged audience is key to the success of any brand. Once your brand’s mission and values are well-established, the next step is finding the right audience and integrating your brand into their lives. Identify Your Audience When building your...
We’ve come to what some would call the main event here in our branding series. Your resume, like I’ve mentioned several times, is a critical part of the branding process. It’s a literal piece of paper that outlines who you are, or, if you will, what your brand is....
The day has come for celebration! You’ve landed the all-important interview for a potential dream job. After you come down from the high of excitement, however, you may be asking yourself, “Now What?” The interview is arguably the most important aspect of...
You might not think that a business card can have a personality, but you would be wrong. With fresh and exciting design trends in the last few years, business cards are back on the rise as being a premier tool in your branding tool box. According to recent studies,...
Whether you’re looking to make a career change or not, a young professional should always have a fully equipped personal branding arsenal. You never know when an opportunity can arise. More importantly, you never want to have the chance meeting of a lifetime only to...
