The Sponsorship Series: Why You Need a Sponsor

The Sponsorship Series: Why You Need a Sponsor

As outlined in my last blog, “The Sponsorship Series: An Introduction,” sponsorship can be key to workplace advancement, especially for women. Realizing the value in acquiring sponsorship is the first step to reaping the benefits. Why You Need a Sponsor Whether you’re...
The Sponsorship Series: An Introduction

The Sponsorship Series: An Introduction

Hard work and perseverance will always get you to the top, right? Not entirely. Just because you’re competent in your job and qualified to lead doesn’t mean you’ll be awarded such opportunities. The world isn’t that perfect, but there is hope. Research has shown that...
How to Attract the Right Audience for Your Brand

How to Attract the Right Audience for Your Brand

Cultivating an engaged audience is key to the success of any brand. Once your brand’s mission and values are well-established, the next step is finding the right audience and integrating your brand into their lives.     Identify Your Audience When building your...

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