The Sponsorship Series: Why You Need a Sponsor

The Sponsorship Series: Why You Need a Sponsor

As outlined in my last blog, “The Sponsorship Series: An Introduction,” sponsorship can be key to workplace advancement, especially for women. Realizing the value in acquiring sponsorship is the first step to reaping the benefits. Why You Need a Sponsor Whether you’re...
The Sponsorship Series: An Introduction

The Sponsorship Series: An Introduction

Hard work and perseverance will always get you to the top, right? Not entirely. Just because you’re competent in your job and qualified to lead doesn’t mean you’ll be awarded such opportunities. The world isn’t that perfect, but there is hope. Research has shown that...
How to Attract the Right Audience for Your Brand

How to Attract the Right Audience for Your Brand

Cultivating an engaged audience is key to the success of any brand. Once your brand’s mission and values are well-established, the next step is finding the right audience and integrating your brand into their lives.     Identify Your Audience When building your...
Branding Your Best Self: The Resume – Content

Branding Your Best Self: The Resume – Content

We’ve come to what some would call the main event here in our branding series. Your resume, like I’ve mentioned several times, is a critical part of the branding process. It’s a literal piece of paper that outlines who you are, or, if you will, what your brand is....
Branding Your Best Self: The Resume – Design

Branding Your Best Self: The Resume – Design

You should think of your resume as your golden ticket. Your possible admission into a coveted event. Your resume should show just enough of your personality and skillset that an employer would immediately want to meet you. Short of meeting someone in person, your...