Women face a variety of obstacles when trying to cultivate relationships with potential sponsors. Some are based on women’s actions (or lack thereof), but others stem solely from misconceptions and false assumptions. An Invitation to the Party Women are making gains...
Look around your office or professional group. Observe the interactions. You might notice that the way women and men network are significantly different, often causing a disconnect. Generally, men network with a purpose. It is strategic for their professional goals....
Aside from impacting employees’ own personal career goals, sponsorship can also positively influence business operations as a whole. Workplace Diversity Sponsorship can lead to greater diversity in the workplace, which tends to help a company’s overall success....
Some professionals use the terms “mentor” and “sponsor” interchangeably, but they are actually two very different roles that impact careers in different ways. Your relationship with a mentor is generally casual. A good mentor is a sounding board who offers advice and...
If you’ve been following my Sponsorship series thus far, you already understand the importance of a professional sponsor. Now you’re probably wondering how you can secure sponsorship and reap the career benefits for yourself. Choose Wisely When searching for a sponsor...
As outlined in my last blog, “The Sponsorship Series: An Introduction,” sponsorship can be key to workplace advancement, especially for women. Realizing the value in acquiring sponsorship is the first step to reaping the benefits. Why You Need a Sponsor Whether you’re...
Hard work and perseverance will always get you to the top, right? Not entirely. Just because you’re competent in your job and qualified to lead doesn’t mean you’ll be awarded such opportunities. The world isn’t that perfect, but there is hope. Research has shown that...
Cultivating an engaged audience is key to the success of any brand. Once your brand’s mission and values are well-established, the next step is finding the right audience and integrating your brand into their lives. Identify Your Audience When building your...
Millions of boys and girls dream about becoming successful business men and women when they’re older. They know that in order to one day be successful they must have the right attitude and work hard. Our entire society pushes this narrative. But beyond having a good...
We’ve come to what some would call the main event here in our branding series. Your resume, like I’ve mentioned several times, is a critical part of the branding process. It’s a literal piece of paper that outlines who you are, or, if you will, what your brand is....
