The Sponsorship Series: An Introduction

The Sponsorship Series: An Introduction

Hard work and perseverance will always get you to the top, right? Not entirely. Just because you’re competent in your job and qualified to lead doesn’t mean you’ll be awarded such opportunities. The world isn’t that perfect, but there is hope. Research has shown that...
How to Attract the Right Audience for Your Brand

How to Attract the Right Audience for Your Brand

Cultivating an engaged audience is key to the success of any brand. Once your brand’s mission and values are well-established, the next step is finding the right audience and integrating your brand into their lives.     Identify Your Audience When building your...
4 Qualities Every Entrepreneur Must Have

4 Qualities Every Entrepreneur Must Have

Millions of boys and girls dream about becoming successful business men and women when they’re older. They know that in order to one day be successful they must have the right attitude and work hard. Our entire society pushes this narrative. But beyond having a good...
Branding Your Best Self: The Resume – Content

Branding Your Best Self: The Resume – Content

We’ve come to what some would call the main event here in our branding series. Your resume, like I’ve mentioned several times, is a critical part of the branding process. It’s a literal piece of paper that outlines who you are, or, if you will, what your brand is....
Branding Your Best Self: The Resume – Design

Branding Your Best Self: The Resume – Design

You should think of your resume as your golden ticket. Your possible admission into a coveted event. Your resume should show just enough of your personality and skillset that an employer would immediately want to meet you. Short of meeting someone in person, your...
Branding Your Best Self: Interview – Part 2

Branding Your Best Self: Interview – Part 2

Interviews can be an extremely intimidating process. Hopefully, if you’ve read Part 1 of Branding Your Best Self: The Interview, you feel a bit calmer about the whole experience. These blogs are meant to be used as a resource and a guide to make you feel more...